Bill Moore | Part Two of Two Interviews

Hey, y’all, I am Shay. This is thebuzzr after hours show.

Welcome. Episode 22.

Today is part two of my chat with Bill Moore. Part one aired on thebuzzr podcast July 13th. You can listen to that podcast at

Bill Moore is the president of Consumer Products, MD. Consumer Products, MD is a multichannel brand development and monetization agency. It serves the consumer products (CPG) and entertainment industries.

Today we chat about challenges for artists in the Canadian market, why merch is important and why, and questions you ask before your sign to a label or with an industry expert.

Enjoy the show!

*audio interview with Bill Moore*

Closing tonight, a quote from  Loren Weisman.

“Artists of today can be inspired by the past, but they have to apply present methods if they want a future in music.” 

And that brings us to the end. Thank you for tuning in. Thank you to Bill Moore for taking the time to give listeners two informative sessions on the industry, and his insights.

When the show goes silent, take a minute to reflect. The messages told through music tonight are powerful.

Remember, without music our canvas is blank.

Night all!


About the Guest

Multichannel Brand Innovator 


  • 20+ year CPG sales & marketing senior executive that drove growth across many leading Global Brands
  • Since 2009 a boutique agency focused on multichannel brand monetization to the CPG and entertainment industries
  • Top performer with career multichannel sales of $1.4+ trillion
  • Extensive Good-Better-Best brand building success across  Global markets 
  • Former Vendor Category Captain (CVS/pharmacy, Walgreens and Walmart) that understands & quickly navigates complex retail supply chains
  • Reputation for speed to market, innovation and delivering  planned results
  • Hired, trained and managed 400+ multi disciplinary sales professionals
  • Extensive Agency, Brand, Celebrity, E com, Distribution, Influencer, Manufacturing, Retail and Third Party contacts 
  • Numerous Sales, Brand and Innovation Awards
About the Author
With an entrepreneurial career covering decades, Shay Drinkwalter has worked in media content creation, copywriting, and branding for over 40 years. Shay started at a local outlet now part of Metroland Media Group, covering regional sports, after a political correspondent at the local and national level. For a two-decade span, she was a stockbroker and then executive of a national securities firm, meanwhile providing content for periodicals, newsletters, national corporations, and not-for-profits. She is a founding member of the Canadian Freelance Guild/CWA, a former radio show host, and co-founder/editor of a local digital news platform. Shay is a publicist and curator for a UK indie platform. She covers artists of all genres, from around the globe. She provides popular music content for an NYC content firm. Additionally, she writes for music, literary, and foodie blogs. Shay’s blog, thebuzzr, promotes independent artists. Feedspot recognized the blog in its 2020 Top 20 Music Marketing blogs. When not writing, through The Buzz Roll Media™ and What's Our Buzz she promotes podcasts, independent artists, bands and venues. For most of her story, she was a big city lady. In contrast, she now writes, podcasts & creates from her home studio situated in rural Ontario.

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