Bill Moore | Part One of Two Interviews

Hey, y’all. I am Shay. This is thebuzzr podcast.

Welcome & enjoy. Episode 62.

First, music history for July 13th.

Today in 1963 The Rolling Stones played their first ever gig outside London when they appeared at The Alcove Club, Middlesbrough, Yorkshire supporting The Hollies.

The following year, The Animals went to No.1 on the UK singles chart with “The House Of The Rising Sun.” Recorded in one take, this was the first UK No.1 to clock a play time of over four minutes.

Today is part one of my chat with Bill Moore. Bill Moore is the president of Consumer Products, MD Consumer Products, MD is a multichannel brand development and monetization agency. It serves the consumer products (CPG) and entertainment industries.

Bill gives us valuable insight on the monetization and marketing of music. As well, the misconceptions artists hold that hold them back.

Enjoy the show!

Thank you to Bill Moore for taking the time to give listeners two informative sessions on the industry, and his insights.

The interview continues tomorrow evening. 

The second part of the chat will air July 14th at 12 midnight at

Tune in to continue the chat.

Guest Bio & Background

Multichannel Brand Innovator


  • 20+ year CPG sales & marketing senior executive that drove growth across many leading Global Brands
  • Since 2009 a boutique agency focused on multichannel brand monetization to the CPG and entertainment industries
  • Top performer with career multichannel sales of $1.4+ trillion
  • Extensive Good-Better-Best brand building success across  Global markets 
  • Former Vendor Category Captain (CVS/pharmacy, Walgreens and Walmart) that understands & quickly navigates complex retail supply chains
  • Reputation for speed to market, innovation and delivering  planned results
  • Hired, trained and managed 400+ multi disciplinary sales professionals
  • Extensive Agency, Brand, Celebrity, E com, Distribution, Influencer, Manufacturing, Retail and Third Party contacts 
  • Numerous Sales, Brand and Innovation Awards
About the Author
With an entrepreneurial career covering decades, Shay Drinkwalter has worked in media content creation, copywriting, and branding for over 40 years. Shay started at a local outlet now part of Metroland Media Group, covering regional sports, after a political correspondent at the local and national level. For a two-decade span, she was a stockbroker and then executive of a national securities firm, meanwhile providing content for periodicals, newsletters, national corporations, and not-for-profits. She is a founding member of the Canadian Freelance Guild/CWA, a former radio show host, and co-founder/editor of a local digital news platform. Shay is a publicist and curator for a UK indie platform. She covers artists of all genres, from around the globe. She provides popular music content for an NYC content firm. Additionally, she writes for music, literary, and foodie blogs. Shay’s blog, thebuzzr, promotes independent artists. Feedspot recognized the blog in its 2020 Top 20 Music Marketing blogs. When not writing, through The Buzz Roll Media™ and What's Our Buzz she promotes podcasts, independent artists, bands and venues. For most of her story, she was a big city lady. In contrast, she now writes, podcasts & creates from her home studio situated in rural Ontario.

Leave a Reply